What if I told you there was a job where you get paid to represent cool brands, make your own schedule, get a bunch of free stuff, and travel? Sounds amazing, right? Well this job exists, and it’s called being a brand ambassador.
When I was in elementary school, I remember getting punished in class for talking too much. Funny how now over 20 years later, my job is to talk to people! I love being a brand ambassador, and I’ve been working in the field for about 7 years. When I started I was part time, but now I’ve made it my full time job. I make more than twice the money as my last corporate job, and I’ve worked with major brands such as Nike, Maybelline, Google, NFL, and Nintendo to name a few. I make my own schedule and I now have the freedom to work on my own business whenever I want. If you’ve ever wondered how to break into this industry, I’ll give you the info you need to do just that!
First ask yourself, is brand ambassador work for you?
Do you enjoy talking to people?
Are you outgoing and energetic?
Do you get bored with routine and need to have variety in your job?
Do you work well in a team or group settings?
Are you a hustler?
If you answered “yes” to most of these questions, then brand ambassador work is for you! Being a brand ambassador requires you to have high energy and you’re constantly talking to people. If you’re shy, you won’t do well in this field. While it can get tiring, you’re constantly meeting new people and working with new companies, so you’ll never get bored. This is one aspect of the job I really love because it allows me the opportunity to network with all kinds of people that I wouldn’t have met otherwise. I always say, “your network is your net worth,” so when you meet new people, you never know what can come out of it later.
Now that you’ve figured out that brand ambassador work is for you, let’s talk about how to get hired!
1. Create a resume.
Sounds like a no-brainer, but for brand ambassador jobs the resume needs to be a bit different than what you’re used to. If you’re just starting out in the field, it doesn’t necessarily matter what kind of job or field you’re coming from, as long as you highlight key skills on your resume. The skills you really want to emphasize are anything customer service related, anything client-facing, anything that requires problem solving, and the ability to work in a team. Basically the goal is to show that even though you haven’t worked in the brand ambassador feild, you possess the key skills companies are looking for in a great brand ambassador.
If you have worked in the field before, then your resume should be in chronological form of the events and promotions you’ve worked, and also categorized into the types of promotions. Only include major events and clients, and don’t list the agency you were hired through unless you have a position with that agency (i.e. account manager, recruiter, etc).
2. Find the gigs!
The majority of my brand ambassador jobs have been found on Facebook, believe it or not. There’s a large community of brand ambassadors around the country, and there’s a brand ambassador group dedicated to each major city. Just search “Brand Ambassadors of (City name).” Majority of the marketing agencies, recruiters and clients will post job listings in those groups with the event details, pay rate, and their contact information. You can also find out about different marketing agencies you can work with through the Facebook groups. Visit the website for the agencies and register in their staff portal to be considered for future jobs. Besides Facebook, you can also find some brand ambassador jobs on Craigslist, simply by searching “brand ambassador” in the gigs section. As always with Craigslist, just be wary of scams and if something sounds suspicious, don’t do it.
3. Start applying for jobs!
Generally you want to send a cover letter for the event you’re applying to, but also you need to keep it concise. Recruiters read tons of emails for each event, so if your email is too long, you’ll lose their interest. Here’s what you need to include in your email, broken into 3 parts. Each part should only be 2-3 sentences maximum.
1st part: Introduce yourself and state the event you’re applying for. Give a quick sentence of your experience in the promo field.
2nd part: Write a couple sentences about other jobs/events you’ve worked that are similar to the event you’re applying for, and what your duties were.
3rd part: Close out by providing your contact information and reiterating your interest in working the event.
So as you can see, this is almost like a regular cover letter, except you really want to highlight your awesome personality and other related jobs you’ve worked. Also you want to attach photos to your email so the client can see what you look like. Looks are important in the brand ambassador field, so if you’re not okay with being judged on your appearance, this is not the job for you. Not only might some clients want a specific type of look for the brand ambassadors (similar to how fashion designers need a certain look for their models) the client also wants to make sure that you look presentable and approachable. You don’t have to send professional photos, but your photos should follow these guidelines:
Smiling – you want to show that you can be a happy energetic person.
By yourself, not in a group.
Photos taken while working events or other promotions are great.
And most importantly…
No risque photos!! Shouldn’t even have to say that, but you’d be surprised at the photos some people send. Keep it PG.
So know that you know how to apply for brand ambassador jobs, what should you expect?
The most successful brand ambassadors are the hardest working ones. As with any job, the harder you work, the further you’ll go. With the brand ambassador field, it’s not a regular job, you are only booked if you put yourself out there. You have to constantly search for upcoming events and send emails to let the agencies and clients know that you’re available. You create your own schedule and determine how much money you make based off of how much you want to work.
Income: Most brand ambassador jobs make $17/hr on the low end to $50/hr at the most exclusive jobs. On average you can expect to make $2,000/month (hardly working) to $6,000/month (working almost every day). One thing to note here is that agencies have different payment schedules – some pay within 2 – 3 weeks, while some can take up to 6 weeks to pay. So keep that in mind, and be wary of your spending, because it’s hard to predict when your next paycheck will be.
There’s lots of opportunities to travel! As I said earlier, the brand ambassador field is so huge, and there’s job opportunities all across the country. Most agencies won’t cover your travel expenses, but if it’s a large multi-day event and the pay is good, it may be worth it to cover the expenses yourself and go! When I travel for major events such as The Superbowl and SXSW for example, I go with a few other brand ambassador friends and share the hotel costs. I still make lots of money and I get a great experience as well.
Lastly, be persistent. When you first start out, you may not book a lot of jobs, but as you work more events and the agencies get to know you, they’ll hire you more often. There’s a lot of flaky people in this industry, so agencies are cautious of hiring people they don’t know. It can be frustrating at first, but just continue to show consistency and your awesome personality when you are hired and you’ll get more jobs. Also get to know the agency recruiters and booking agents, and contact them from time to time to see if there’s any work. These people deal with hundreds of staff and by contacting them you’re not only showing them that you’re eager and ready to work, but also it sets you apart from all the other BAs.
Here are photos from some promotions that I’ve worked:
Hopefully with these tips you’ve learned how to break into the promotional industry, and good luck should you try it out!
Comment below with any insights or questions you may have!